On this programme, you’ll learn how to apply analytics skills and techniques to organisational data to obtain useful insights. You’ll develop sought-after skills that are required in every area of business including accounting, finance, marketing, management, economics and tourism.

You’ll have the opportunity to learn about artificial intelligence and machine learning, which underpin a range of online platforms, such as Google and ChatGPT. You’ll also gain an understanding of how these techniques are used in online marketing – for example, to serve up relevant ads when browsing on a social media platform.

With an emphasis on a hands-on approach to analysing data and extracting insights, you’ll gain up-to-date skills in commonly used data analysis platforms, including Excel, R and Python.The US Bureau of Labor Statistics projects the field of business analytics to grow by 11 per cent from 2021 to 2031 (Forbes) meaning that graduates of this degree will be highly sought after.

Potential careers include:

Data analyst

Business intelligence analyst

Marketing analyst

CRM analyst

Financial analyst

HR analyst

How you will learn

Data analytics concepts and techniques are delivered through lectures, labs, tutorials and practical workshops. You’ll develop skills in core analytics skills including data cleaning, wrangling, visualisation and reporting, as well as analysing specific business problems based on available data and proposing solutions using learned techniques.